Learn the ultimate framework for understanding sales and persuasion using logical argument trees and heuristics.
What you’ll learn
- Sell more effectively
- Understand the deep structure of sales
- See past the fallacy of “emotional sales”
- An interest in understanding sales at a deeper level
What is sales?
What is it? Really?
This is the question that literally took me years to find an answer to.
It shouldn’t be that way.
But it is.
Because there are some very big, very wrong beliefs that most people believe about sales that make it almost impossible to really learn.
The first wrong belief is that sales people are born, not made.
Of course, this is a convenient belief because it takes the responsibility off the people training the skill and puts it on the students.
The truth is sales teachers haven’t been able to successfully tease apart the handful of skills required to be successful and to deconstruct each of them into learn-able steps.
The second wrong belief is that people buy because of emotion, not logic.
The truth is that they buy because of emotion AND logic. And there is a logic, which most people don’t understand, that explains why people feel the emotions they feel.
It’s all logic underneath. It just takes the right framework to see that.
The third wrong belief is that sales is about saying the right things.
The truth is that the most important step, and the first step, in a sale is learning about the other person, finding out what their problems are, and then matching their problems to your solutions.
So what will you learn in this course?
You’ll get a framework for understanding the 5 core skills of sales, and you’ll get a framework for managing all the content of your sales communication.
And a not about communication.
Sales is just one branch of a much bigger tree called persuasive communication. Asking for a donation of blood is sales. Convincing your child to believe in themselves is sales. Running for a government office is sales. Going into a company for a job interview is sales.
These are all sales. They are activities that all use the same muscles. Just directed towards a different outcome.
To be a truly influential person, you have to understand that these activities are all really the same thing.
My goal is that by the end of the course you have that new skill.
To see the deep patterns that unify all these related skills. Whether you call them selling, teaching, persuading, preaching, fundraising, evangelizing, parenting, etc.
That, plus, you will get a unique framework for developing your sales presentation in a visual way with an argument tree.
An org chart combined with a mind map, except for making sales arguments.
This is the next level of sales.
This is the future of sales.
And it’s the most important step because it will build TRUE foundation sales skills that will serve you for the rest of your life, not just in sales, but in every situation in your life where you seek to have influence.
Enjoy the course,
Who this course is for:
- Professionals who want to get a better handle on their sales and persuasions skills
- Leaders who want to be more influential
- Sales people who want a deeper understanding of the sales process