Small Business Lead Generation & Cold Email | B2B & B2C

Small Business Lead Generation & Cold Email | B2B & B2C

Create lead generation with cold email. Great for startups, business development, networking, small businesses, & more

What you’ll learn

How to create an evergreen lead generation machine
What the common pitfalls of bad cold email are
How to craft body copy that converts based on multiple frameworks
How to write email subject lines that get open rates as high as 80%
How to write an effective Call-To-Action (CTA) for your email campaigns
How to build an Ideal Customer Profile for your target audience
How to build professional customer personas for their audience
How to use “threading” techniques to find your audience
How to determine who in a company they should reach out to
How to build a contact “hit list” with the right tools & information
How to mine LinkedIn for contacts that you can reach
How to determine where you should mine for contacts
How to use Google, press releases, and attendee lists to pull contacts you otherwise might have missed
How to use directories to build a list for B2B sales
How to build a B2C list off Twitter and other social media platforms
How to prospect within your own network tactfully
The basics of cold calling
How to get anyones email address
How to use tools like Hunter, VoilaNorbert, The Harvester, & Datanyze to find email addresses
How to hande @info and @contact email addresses
How to figure out edge case email scenarios where tools don’t work
How to scale up your lead generation process with outsourcing
How to find virtual assistants and contractors with the right skills and right price
How to write job post ads and conduct trials prior to hiring
How to buy bulk prospecting leads and incorporate them into your process
Common copywriting concepts like AIDA, CBI frameworks, and UVP
How to use emotional triggers in your emails without feeling spammy
How to use the 3 golden rules of cold email to never launch a failed campaign
How to pick the best times during the day and week to email
How to follow up with prospects
How to incorporate replies into your sales funnel

Redeem Coupon

Close Menu